"Parents based in the northern part of London seeks an extraordinary and experienced tutor to assist their most junior child on his initial journey to growing into an British gentleman."
Upon seeing this post, you might readily skip the phrase "beginning" as simple figurative language.
But, it could be the most significant element of this unusual job advert, as it seeks to recruit a mentor for a one-year-old.
Numerous of applications have now been submitted since the unnamed family posted their request for the £180k-a-year tutor, who needs to be "a uniquely qualified person".
In recent few weeks, the post has gained interest throughout the news, with many questioning why?
Innovative Idea
The CEO, CEO and founder of Tutors International, which is helping the family in their hunt, stated that in spite of initial skepticism, he considered the concept "far sighted", and "advanced".
When he met the family, he noted they appreciated the unusual nature of their request, and how immature their son is.
Nevertheless, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their older child was five, and by that stage "cultural bias had already become established".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", he answered. "The manner you eat, the way you speak".
He stated the firstborn had adopted "very nuanced, non-verbal cues" from the family, and had taken on their cultural habits. The family told the consultant they did not want the same situation to repeat itself with their new baby.
The intention: To engage a UK tutor, who should speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"A lot of the education at the start here is rather osmotic," explained the expert.
It's through this natural absorption that the family are expecting the child will pick up the UK customs they want to impart.
The consultant said the tutor needed to be an individual who attended "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The instructor simply needs to be the suitable individual, they'll be doing things they may not realize they're doing, just naturally," he said.
Money No Object
The family told Adam the successful candidate should preferably also have understanding of or passion in horse riding, skiing, the arts and music so as to influence the child in a wide range of interests.
More than that though, he explained the family desired the tutor to register the child on a variety of classes so the child would be "pony-riding and picking up an musical instrument by the time they are around three years old".
In the family's minds, helping their son become a "British gentleman" will result in achievement and create opportunities.
"Considering the pros and cons of that, because it's undoubtedly a class statement," he adds.
Yet, despite all this tutelage in "UK identity", would the child pick up so-called cultural influence from the globally influenced family he is raised by regardless?
"Yes", answered Adam. "They realize this might not succeed, but they've just taken the view of, 'why not attempt it and let's go as early as we can', because the expense of it is not relevant," he said.
Idealistic and Unrealistic
There are some in the tutoring industry who share similar doubts.
An education leader, head and founder of Blue Education, who also offer private tutors, stated that "the development of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not engineered."
Peter explained that he had moved from China to the United Kingdom at the age of 7 years old, and had been brought up knowing and living dual heritages. He progressed to learn at Cambridge University.
"The concept that one individual can act as a living vessel of Britishness, a person who can possibly impart the attributes of a British gentleman upon a one-year-old child, seems to me naive and impractical," he wrote.
"Based on my background, engaging a typically UK tutor from babyhood will will not automatically achieve the outcome they desire.
"I never had such a tutor, and yet I have been lucky enough to experience many of the situations they hope for their son."
He continued: "The fact is, cultural identity cannot be imposed from the outside; it must be embraced, and it must be internally driven."
Buying Britishness
Naturally, Britishness is something Adam thinks can be taught – and commercialized.
"I think the reality that the global community regards us in this respect is something that we should be cherishing|valuing|appreciating
